Radio Monitoring, a subsidiary of Fairfax Radio Syndication, tracks audio airplay in major Australian markets.
The system reports post times within 20 minutes of broadcast; correlates the broadcast to the booked schedule (showing discrepancies); and reports competitor activity including SOV and Flighting.
The technologies used include "Watermarking" and "Fingerprinting". A combination that allows immediate supply of campaign reports including key number detail; and competitor data.
Digital Audio Watermarking embeds an inaudible I.D. into a commercial to ensure accuracy. It is the right technology for campaign tracking and accepted as world’s best practice for precise audio identification.
Audio ID Fingerprinting classifies audio based on a similar broadcast sound to a reference audio source. It is the best technology for competitor reporting.