Radio Monitoring is a remarkable system for tracking campaign and
competitor airplay in major Australian markets; our proprietary software uses "Watermarking"
and "Fingerpinting" technologies for best possible accuracy and flexibility.
Key Features
Post times are available within 20 minutes of broadcast; the on line system correlates
broadcast to schedule showing discrepancies, bonus spots and reports competitor
activity including daypart rotation, SOV and flighting.
Various agency friendly reports are supplied including:
Campaign reports that investigate advertiser activity
Market reports that display competitor advertiser activity
Reports feature the option to:
Search and save audio to your desktop
Save data to a formatted Excel spreadsheet
Export data in a format for third party software
Generate R&F in third party software from spot exports
Check competitor adjacencies and placement
View position in break
Key number rotation
Search by market, station, network or “All”
Markets Monitored
|
NSW |
Sydney
Newcastle
Gosford
Wollongong |
|
VIC |
Melbourne Geelong |
|
QLD |
Brisbane
Gold Coast |
|
SA |
Adelaide |
|
WA |
Perth |