Radio Monitoring.

Radio Monitoring, a subsidiary of Fairfax Radio Syndication, tracks audio airplay in major Australian markets.

The system reports post times within 20 minutes of broadcast; correlates the broadcast to the booked schedule (showing discrepancies); and reports competitor activity including SOV and Flighting.

The technologies used include "Watermarking" and "Fingerprinting". A combination that allows immediate supply of campaign reports including key number detail; and competitor data.

Digital Audio Watermarking embeds an inaudible I.D. into a commercial to ensure accuracy. It is the right technology for campaign tracking and accepted as world’s best practice for precise audio identification.

Audio ID Fingerprinting classifies audio based on a similar broadcast sound to a reference audio source. It is the best technology for competitor reporting.

Operation

Stations Monitored

Sydney
  • 2CH
  • 2DAY FM
  • 2GB
  • 2KY
  • MIX 106.5
  • 2MMM FM
  • NOVA 96.9
  • 2SM
  • 2UE
  • VEGA 953
  • WS FM
  • The Edge
  • 702 ABC
  • Triple J
  • FBi
Melbourne
  • 3AW
  • SEN 1116
  • FOX FM
  • MIX 101.1
  • 3MMM FM
  • 3MP
  • NOVA 100
  • VEGA 91.5
  • Gold FM
  • Magic 1278
  • Sport 927
  • 774 ABC
  • PBS 106.7
  • Triple R FM
Brisbane
  • 4BC
  • 4BH
  • 4KQ
  • NEW 97.3
  • 4MMM FM
  • NOVA 1069
  • B105
  • 612 ABC
  • 4ZzZ 102.1
Adelaide
  • FIVEAA
  • Cruise 1323
  • MIX 102.3
  • 5MMM FM
  • SA FM
  • NOVA 91.9
Perth
  • 6PR
  • 6IX
  • 94.5 FM
  • NOVA 93.7
  • 96 FM
  • 92.9 FM

Newcastle

  • 2HD
  • KO FM
  • NEW FM
  • NX FM
Gold Coast
  • Gold 92.5
  • Hot Tomato
  • Sea FM

Wollongong

  • i98 FM
  • Wave  96.5 FM

Gosford 

  • 2GO FM
  • STAR 104.5 FM
  • Sea 101.3 FM
Geelong 

  • BAY FM
  • KROK FM